The Southeast's Premier Non-Surgical Marketing Campaign
Practice: Celebrity Body Sculpting and Aesthetics
Campaign Manager: Cristina Aponte
Subject Matter Experts: Jessica Thompson, Benjamin Wang
Comprehensive Regional Expansion Strategy
Multi-State Lead Generation Plan
Professional Marketing Campaign Report
Transform Without Surgery is a comprehensive, multi-channel marketing campaign designed to establish Celebrity Body Sculpting and Aesthetics as the definitive non-surgical transformation destination across Florida, Alabama, Georgia, Mississippi, and Louisiana. Having already captured the local Panama City Beach market, this campaign will leverage strategic digital advertising to attract patients from across the Southeast who seek safer alternatives to traditional cosmetic surgery.
Regional Expansion Strategy
Objective: Establish Celebrity Body Sculpting as the premier non-surgical destination across 5 states within 12 months
Objective: Generate 80-120 qualified leads monthly from expansion markets at $50-70 cost per acquisition
Objective: Generate $300,000-450,000 in attributable revenue from expansion markets within 6 months
Objective: Attract patients from all major cities within 300 miles
Objective: Become known for three signature services across the region
High-intent regional searches
Broad awareness across 5 states
Nurture distance prospects
| State | Budget % | Key Cities | Focus Strategy |
|---|---|---|---|
| Florida (Beyond Local) | 35% | Tallahassee, Jacksonville, Gainesville | Closest major markets |
| Alabama | 25% | Mobile, Montgomery, Birmingham | High demand, limited competition |
| Georgia | 20% | Columbus, Albany, Valdosta | Affluent suburbs, professional markets |
| Mississippi | 10% | Jackson, Gulfport, Hattiesburg | Underserved market opportunity |
| Louisiana | 10% | New Orleans, Baton Rouge | Tourism and aesthetic culture |
Start with closest cities (100-150 miles) to prove the model, then expand outward based on performance. Focus budget on cities without similar offerings and higher-income areas where patients can afford all-inclusive packages.
Budget: $6,000
Budget: $6,000
Budget: $6,000
| State | Monthly Leads | Monthly Sales | Key Cities |
|---|---|---|---|
| Florida (Beyond PCB) | 30-35 | 7-10 | Tallahassee, Jacksonville, Gainesville, Orlando |
| Alabama | 20-30 | 5-8 | Mobile, Montgomery, Birmingham, Dothan |
| Georgia | 15-25 | 4-6 | Columbus, Albany, Valdosta, Macon |
| Mississippi | 8-15 | 2-4 | Jackson, Gulfport, Hattiesburg |
| Louisiana | 7-12 | 2-3 | New Orleans, Baton Rouge |
Convert without in-person meeting - the foundation of distance patient acquisition
Make travel worthwhile with comprehensive all-inclusive offerings
Reviews from distance patients to establish credibility across regions
Same-day consultation availability to capture high-intent prospects
Showcase transformations worth traveling for with compelling before/after content
Transform Without Surgery will establish Celebrity Body Sculpting and Aesthetics as THE destination for non-surgical transformations across the Southeast. Through strategic regional marketing, virtual consultation excellence, and all-inclusive packages, we will attract patients from 5 states who recognize that the best results are worth the journey.
Vision: Every person in the Southeast considering cosmetic enhancement will know Panama City Beach is the destination for non-surgical excellence.
Promise: Same-day transformations worth traveling for, with the comfort of all-inclusive care.
Result: 180+ patients traveling from across 5 states, establishing undisputed regional leadership in non-surgical aesthetics.
Regional Focus Strategy
Tallahassee, Jacksonville, Mobile, Montgomery, Birmingham, Atlanta suburbs, New Orleans
Pensacola, Gainesville, Columbus, Baton Rouge, Jackson, Huntsville
Atlanta, Birmingham, New Orleans, Tampa, Nashville, Memphis
| Distance Range | Cost Per Lead | Consultation Rate | Close Rate | Average Order | Monthly Procedures |
|---|---|---|---|---|---|
| 100-150 Miles (Primary) | $50-65 | 55-60% | 30-35% | $4,000-4,500 | 15-20 |
| 150-200 Miles (Secondary) | $65-80 | 45-50% | 25-30% | $4,500-5,500 | 8-12 |
| 200-300 Miles (Tertiary) | $80-100 | 35-40% | 20-25% | $5,000-7,000 | 4-8 |
Headline 1: Non-Surgical BBL Panama City Beach
Headline 2: No Surgery, No Risk, Real Curves
Headline 3: Same Day Results - Walk Out Curvier
Description: Get the Brazilian Butt Lift results you want without dangerous surgery. Our liquid BBL creates instant curves with zero downtime. Book your free virtual consultation today.
Headline 1: Instant BBL Results - No Surgery
Headline 2: Get Curves Today, Not Months Later
Headline 3: Panama City Beach's #1 Liquid BBL
Description: Walk in flat, walk out with curves. Our non-surgical BBL delivers immediate results that last up to 2 years. 5-star reviews. Board-certified surgeon.
Headline 1: Lunch Hour BBL - Real Results
Headline 2: Non-Surgical Curves in 60 Minutes
Headline 3: No Downtime Brazilian Butt Lift
Description: Back to life immediately with your new curves. Our liquid BBL takes just one hour with instant results. Virtual consultations available.
Note: Avoid broad terms like just "bbl" (too expensive)
Budget: $40/day
With $40/day on Meta targeting 5 states, maximize every dollar:
| Week | Focus | Content Type | Regional Angle |
|---|---|---|---|
| Week 1 | Feature patients from target city | Patient testimonials | City-specific success stories |
| Week 2 | All-inclusive package spotlight | Package overview videos | Travel + treatment value |
| Week 3 | Technology exclusive messaging | Procedure demonstrations | Unique Southeast offerings |
| Week 4 | Virtual consultation push | Process walkthroughs | Distance consultation ease |
Regional Strategy
| Timeline | Focus | Strategy | Budget |
|---|---|---|---|
| Months 1-3 | Closest Cities First | Focus on 100-150 mile radius, test messaging, build testimonials | $100/day |
| Months 4-6 | Expand Successful Markets | Add 150-250 mile cities, scale winning campaigns 50% | $150/day |
| Months 7-12 | Regional Dominance | Full 5-state coverage, city-specific campaigns | $200-300/day |
| Year 2 | Market Leadership | Satellite offices, regional PR, undisputed leader | $400-500/day |
(with consent and disclaimers)
Starting at $X format
3-step journey visuals
Surgical vs Non-Surgical
Limited time offers
5 stars, # of treatments
$100/day CAN build a successful practice, but it requires realistic expectations, disciplined execution, excellent service delivery, strong organic support, and patience for compound growth.
Focus on these fundamentals, and you'll build a sustainable business that can eventually support the larger ad budgets needed for regional dominance.